Baby Boomers and Skincare

The “Baby Boom” generation refers to anyone born between 1954 and 1964. Boomers appear to believe themselves immune to aging, but life has a habit of catching up with all of us. Impelled by a desire to maintain a youthful look, women in their 50’s and 60’s are now opting for more natural and effective ways to turn back the clock. Fortunately, there are excellent natural skincare products available that are just as effective, if not more so, than their chemically-loaded counterparts..

What to look for:

As anti-aging has now become a “booming” category, most products have a line created especially for more mature skin. Savvy consumers look carefully at the ingredients, which are essential to the efficacy of the products. Some top ingredients include:

1.CoQ10

CoQ10 is a powerful antioxidant that works at a cellular level, revitalizing skin cells and boosting collagen and elastin production.

2.Hylauronic Acid

Hyaluronic Acid is a humectant, meaning that it draws out water from the air and dermis (the skin that lies beneath the surface). It can add to a moisturizer's hydrating qualities, and may even spur new collagen production,

3.Carnosine

Carnosine increases the longevity of fibroblasts—the skin cells responsible for producing collagen. It prevents glycosylation—the process that produces AGEs to build up leading to collagen cross-linking, wrinkles and sags.

4.Vitamin’s C&E

Vitamins C & E are beneficial because they help protect skin, therefore lessening signs of aging. Vitamin C specifically helps boost production of collagen and reduces wrinkling.

5.White Lupin

   White Lupin helps to increase the synthesis of type I collagen and promote production    

    of high-quality collagen, giving skin firmness and elasticity.

6.Niacinamide

  For dark spots resulting from acne scars, sun damage, or old age, use niacinamide. This is a      Vitamin-B3 derivative that prevents melanin, or pigmentation, from rising to the    

  surface and helps to lighten dark spots,